Hi everyone!
A rare occasion today! I’m going to talk about podcasts and why I think it’s worth appearing on them to tell more people about your book. I’ve said many times before that I’m not a marketing expert, and I stand by that, so you can take all this with however much faith you like!
I am actually quite good at explaining why my book is worth a look when I’m asked on a one-to-one basis (even a one-to-one basis in front of an audience). It can be nerve-wracking, that’s just the way it is. Unless you can find someone else to sell your work, you’re going to be recorded and, unfortunately, you just have to accept that and get used to it.
However, having a platform in front of people who wouldn’t normally have heard about your book is a tremendous opportunity. I’d strongly recommend that, if you’re looking to sell your book to new readers, you consider appearing on a podcast and think carefully about what you want to say to make people excited about it.
I recently did one for Demon Sword, and Laurie (https://www.youtube.com/watch?v=-NTGyWLLIsQ) was great fun to talk to. It was definitely quite intense at nearly two hours, but well worth it!
Look around, find a show whose audience you may not already be reaching, and get yourself on that podcast. Then talk enthusiastically about your book! that’s all you really need to do.
– Ed